U
Universal Music
Marketing lead
“Sharp briefs, tight turnaround. Drop day stayed drop day.”
TikTok music activationMake tracks move
Make tracks move
on TikTok.
Creator-led TikTok campaigns for labels, artists and music teams.
Trusted by labels,
artists & music teams
artists & music teams
What we do
Four moves. One clean campaign.
01
Sourcing
We hand-pick TikTok creators aligned with the sound, the audience and the angle.
02
Brief
Native concepts only — lipsync, playback, POV, trend. Sharp briefs, better content.
03
Activation
Outreach, rates, previews, validation, posting window. One pipeline, one contact.
04
Reporting
Posts, links, sound usage, views — clean recap you can hand to a label meeting.
Real impact
Numbers a label can show in a meeting.
What a typical campaign recap looks like — posts published, sound usage, top creators, top comments, growth.
Your results
243Posts
6.4MViews
1.8MUGC
Top markets
- France38%
- United States24%
- United Kingdom18%
- Brazil12%
- Other8%
Top comment
SP
Sarah Petri3 days ago
“Currently vibing to this sound — feels like a whole moment.”
318Sound usage · 30 days
Top creators
L🇫🇷
@lila.fm 569K
M🇺🇸
@maxpov 28K
J🇬🇧
@jules.beats 822K
S🇧🇷
@sofia.h 482K
For who
Built for music teams who need momentum.
- Forrecord labelsPlug TikTok activation into your release plan.
- Forindependent artistsBuild real movement around your next drop.
- Forartist managersOne reliable partner for every short-form rollout.
- Formusic marketing teamsFill the TikTok layer of any campaign.
Launch a campaign
Tell us about your release.
Send your track and release window. Your brief lands directly on our WhatsApp — we come back within 24 hours.